Skip to content
BarrioVibe
Growth & Marketing

Performance Marketing

We plan, build and run paid campaigns judged on two numbers: what a customer costs to acquire and what that customer is worth. The work covers full-funnel account structure, conversion tracking we have verified ourselves, a disciplined creative testing schedule, and reporting that ties spend to revenue instead of to impressions.

Start a projectWhat’s included

Scope

What'sincluded

Everything below is in the standard engagement. Anything outside it is agreed in writing before the work starts, never after.

  • Account structure and campaign build across Meta, Google, TikTok and LinkedIn
  • Conversion tracking end to end: the pixel, server-side events through Meta’s Conversions API and Google Ads enhanced conversions, and offline conversion imports
  • GA4 configured so the platforms and your analytics report the same conversion
  • Audience research, segmentation and exclusion lists
  • Ad creative production on a written testing schedule
  • A landing page conversion review, since the ad can only get them there
  • Weekly optimisation and a monthly report on cost per acquisition, return on ad spend and contribution

Who this is for

Built for three situations

  • E-commerce brands scaling spend
  • B2B companies needing leads
  • Advertisers with unclear tracking

Process

How thisactually runs

  1. Audit and tracking

    Accounts audited and conversion tracking verified from click to confirmed sale. We do not optimise against numbers we have not proven are accurate.

  2. Strategy and build

    Funnel structure, budget split and creative concepts agreed, then the campaigns built and launched.

  3. Test

    Creative, audience and placement tests run against a named learning budget, so the cost of finding out is planned rather than discovered later.

  4. Scale

    Winners scaled and losers cut weekly, holding cost per acquisition inside the agreed target as the budget goes up.

Deliverables

What you end up holding

  • Fully structured ad accounts you own
  • Verified conversion tracking with a documented event map
  • All ad creative, source files included
  • A weekly optimisation log and a monthly performance report

Next step

Tell us your situation and we will scope it.

Talk to us about it

Scope, fee and dates confirmed in writing before anything starts.

Questions

AboutPerformance Marketing

  • Who pays for the ad spend?

    You do, directly to the platform on your own payment method. Your media spend is entirely separate from the management engagement, and we never take custody of it.

  • What return on ad spend can you guarantee?

    None. Anyone quoting you a number is either guessing or has already decided how to move the goalposts later. Return on ad spend follows your margin, your price point, your product and your market, and three of those four are outside our control. What we commit to is tracking we have verified, a written test plan, and reporting that includes telling you when paid acquisition does not work at your current margin.

  • Why does my tracking under-report sales?

    Usually because it relies on the browser alone. Ad blockers, cookie restrictions and Apple’s app tracking prompt all cut into what the pixel sees, so the platform never learns which ads produced the sale and optimises against a partial picture. Sending the same events server side, through Meta’s Conversions API and Google’s enhanced conversions, closes most of that gap. Fixing it is the first thing we do, because every optimisation after it depends on the numbers being real.

  • What is the minimum budget worth starting on?

    Below a certain weekly spend the platform cannot gather enough conversions to leave its learning phase, and the results stay effectively random no matter who is managing them. We will tell you the realistic floor for your category during the audit instead of taking a retainer to run a budget that cannot work.

Often taken alongside